|
Get
Clients Now!
By marketing
to new families moving into the community. A captive audience
in need of your services. Our package is market tested and
proven to get opened by new families in your area.
Our
Welcoming Program
We’ve
created an enticing package that’s personalized and well designed
that compel the consumer to look inside! Once the package
is opened, the searching audience will find very special gift
certificates and a helpful community magnet from businesses
just like yours. It’s clear to the consumer that an extraordinary
step has been taken to communicate hospitality and sincerity.
Upon
opening the package, the first thing your new neighbor sees
is our Welcome Letter signed by our company founders. This
letter gives a brief explanation of why they have received
these gifts. It puts the focus on the new mover and their
special needs and sets the stage for what they'll see next.
Our
Town's Mission is to help families adjust to their new community...
Our
Sponsor Businesses gain new and loyal customers every month!
Genuine
Gift Package
Psychological
Triggers Prompt Opening such as:
- Packages
are Personally addressed
- Warm
colors, texture & graphics are used
- The
Large 6" x 9" size package stands out
Inside
the Package, potential customers will find:
- A
warm welcome letter
- A
new mover survey – provides valuable feedback
- Community
magnet
- Genuine
gift certificates
Our
Gift Certificate format invites these searching families to
visit your business:
- Generous
offers from merchants - No Strings
- Custom
designed for your business
- Convenient
& practical map
- Large
5.5" x 8.5" format which projects a professional image and
conveys value
- Simple
& dlean
- Redeemable
with an expiration date
- An
“Authorized by:” signature which authenticates & conveys
value to your potential customer
- Rich
parchment paper using gold metallic ink which creates urgency
and ensures trackability

Community
Magnet
Our
Town offers a Community Magnet in our package. This large,
refrigerator magnet compliments your gift certificate by acting
as the second tier of a powerful marketing strategy.
Your
redeemable gift certificate prompts that all-important first
visit. The magnet continues to promote repeat business for
your business for months and years to come
This
magnet is beneficial because:
It
is Convenient:
Your logo and telephone number (or web site address ) is right
there on the refrigerator, no fumbling through the yellow
pages to find your business.
It's
Exclusive:
No competition allowed.
It's
Helpful:
It includes community service listings local to your area.
Proven to increase magnet retention.
It
Acts as a Mini Billboard:
Since the refrigerator is visited many times throughout the
day, our magnet brings attention to your business name again
and again.
It
has a Large Format:
5.5" x 4.25" — It's easy to read and gets noticed.
Generates
a Positive Reaction:
A long-term reminder of your generosity. Viewed as truly helpful
and not just another solicitation.

Warm
Welcome
Upon
opening the package, the first thing your new neighbor sees
is our Welcome Letter signed by our company founders.
This
letter gives a brief explanation of why they have received
these gifts. It puts the focus on the new mover and their
special needs and sets the stage for what they'll see next.

Valuable
Feedback
Movers
are invited to fill out our Survey so we can get feedback
about our program and the sponsors they've visited.
We
see an amazing 2% response on our Surveys!
As
a sponsor you will receive all the feedback that we receive
about your business at no extra charge!

Summary
of Features & Benefits
Perfect
Timing
Not too soon — while the families are in a chaotic, reactionary
mode — typically two to three months after they've settled
in, once they have time to consider long-term relationships.
Personalized
Our “Community Welcoming Package” is addressed to each new
mover personally. No tacky labels or generic “Resident/Occupant”
are used.
Exclusive
Our annual Sponsors are guaranteed that they will be the only
one of their business category in our package.
A
Community Welcome
Our package represents the spirit of community, rather than
a single business mailing, which would be perceived as “advertising”.
Our gift package places focus on the mover congratulating
and welcoming them, rather than sending a business solicitation
direct mail piece.
Genuine
Certificates
We provide you with printed, high-quality gift certificates,
designed exclusively for Our Town. Our sponsors have found
this to be an extremely important feature. This ensures that
your valuable gift will, in no way, be misunderstood as merely
a discount offer.
A
Gift to Remember — The Community Magnet
Another unique feature is our “Community Magnet” which keeps
a businesses logo, number, web address, as well as other vital
community phone numbers right in front of the new mover for
years to come! Space is limited. This valuable tool is exclusive
to our Annual Sponsors, as well.
Neighborhood
Targeting
You choose the zip codes that make the most sense for your
business — anywhere in the U.S.
Guest
List
Our Town will, at your request, provide you with a list of
the people who received your certificate.
Affordable
Our knowledge and expertise, in addition to the natural benefits
of being part of the Community Welcome Package, allow your
participation at a very affordable cost.
Discover
how Our Town can work for you, please contact
us today.
CALL
NOW TO RECEIVE $100 OFF YOUR FIRST MONTH
Contact:
Lee Franklin (949) 280-3628
franklin@ourtown.net
|