Our Town of Orange County

Get Clients Now!

By marketing to new families moving into the community. A captive audience in need of your services. Our package is market tested and proven to get opened by new families in your area.

Our Welcoming Program

We’ve created an enticing package that’s personalized and well designed that compel the consumer to look inside! Once the package is opened, the searching audience will find very special gift certificates and a helpful community magnet from businesses just like yours. It’s clear to the consumer that an extraordinary step has been taken to communicate hospitality and sincerity.

Upon opening the package, the first thing your new neighbor sees is our Welcome Letter signed by our company founders. This letter gives a brief explanation of why they have received these gifts. It puts the focus on the new mover and their special needs and sets the stage for what they'll see next.

Our Town's Mission is to help families adjust to their new community...

Our Sponsor Businesses gain new and loyal customers every month!

 

 

 

Genuine Gift Package

Psychological Triggers Prompt Opening such as:

  • Packages are Personally addressed
  • Warm colors, texture & graphics are used
  • The Large 6" x 9" size package stands out

Inside the Package, potential customers will find:

  • A warm welcome letter
  • A new mover survey – provides valuable feedback
  • Community magnet
  • Genuine gift certificates

Our Gift Certificate format invites these searching families to visit your business:

  • Generous offers from merchants - No Strings
  • Custom designed for your business
  • Convenient & practical map
  • Large 5.5" x 8.5" format which projects a professional image and conveys value
  • Simple & dlean
  • Redeemable with an expiration date
  • An “Authorized by:” signature which authenticates & conveys value to your potential customer
  • Rich parchment paper using gold metallic ink which creates urgency and ensures trackability

 

 

Community Magnet

Our Town offers a Community Magnet in our package. This large, refrigerator magnet compliments your gift certificate by acting as the second tier of a powerful marketing strategy.

Your redeemable gift certificate prompts that all-important first visit. The magnet continues to promote repeat business for your business for months and years to come

This magnet is beneficial because:

It is Convenient:
Your logo and telephone number (or web site address ) is right there on the refrigerator, no fumbling through the yellow pages to find your business.

It's Exclusive:
No competition allowed.

It's Helpful:
It includes community service listings local to your area. Proven to increase magnet retention.

It Acts as a Mini Billboard:
Since the refrigerator is visited many times throughout the day, our magnet brings attention to your business name again and again.

It has a Large Format:
5.5" x 4.25" — It's easy to read and gets noticed.

Generates a Positive Reaction:
A long-term reminder of your generosity. Viewed as truly helpful and not just another solicitation.

 

 

 

Warm Welcome

Upon opening the package, the first thing your new neighbor sees is our Welcome Letter signed by our company founders.

This letter gives a brief explanation of why they have received these gifts. It puts the focus on the new mover and their special needs and sets the stage for what they'll see next.

 

 

 

 

Valuable Feedback

Movers are invited to fill out our Survey so we can get feedback about our program and the sponsors they've visited.

We see an amazing 2% response on our Surveys!

As a sponsor you will receive all the feedback that we receive about your business at no extra charge!

 

 

 

Summary of Features & Benefits

Perfect Timing
Not too soon — while the families are in a chaotic, reactionary mode — typically two to three months after they've settled in, once they have time to consider long-term relationships.

Personalized
Our “Community Welcoming Package” is addressed to each new mover personally. No tacky labels or generic “Resident/Occupant” are used.

Exclusive
Our annual Sponsors are guaranteed that they will be the only one of their business category in our package.

A Community Welcome
Our package represents the spirit of community, rather than a single business mailing, which would be perceived as “advertising”. Our gift package places focus on the mover congratulating and welcoming them, rather than sending a business solicitation direct mail piece.

Genuine Certificates
We provide you with printed, high-quality gift certificates, designed exclusively for Our Town. Our sponsors have found this to be an extremely important feature. This ensures that your valuable gift will, in no way, be misunderstood as merely a discount offer.

A Gift to Remember — The Community Magnet
Another unique feature is our “Community Magnet” which keeps a businesses logo, number, web address, as well as other vital community phone numbers right in front of the new mover for years to come! Space is limited. This valuable tool is exclusive to our Annual Sponsors, as well.

Neighborhood Targeting
You choose the zip codes that make the most sense for your business — anywhere in the U.S.

Guest List
Our Town will, at your request, provide you with a list of the people who received your certificate.

Affordable
Our knowledge and expertise, in addition to the natural benefits of being part of the Community Welcome Package, allow your participation at a very affordable cost.

Discover how Our Town can work for you, please contact us today.

 

CALL NOW TO RECEIVE $100 OFF YOUR FIRST MONTH

Contact:
Lee Franklin (949) 280-3628
franklin@ourtown.net

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